Dating software Lulu’s controversial man reviews are no more

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Whenever Lulu established over 2 yrs ago, its approach to mobile dating raised lots of eyebrows. As opposed to linking girls with qualified dudes nearby, the software allow them to share anonymous reviews of males they knew, detailed with hashtags like “#LifeOfTheParty, ” “#TallDarkAndHandsome” and “#PlaysDigeridoo. ” Some enjoyed it. Some were mortified. Still other people wondered just just what the solution could suggest for future years of dating. The solution: apparently not much, because Lulu once we knew it’s dead. A couple of days ago, the organization quietly replaced its initial application having a brand new variation that cut fully out all those juicy reviews in support of an even more generic — and incredibly familiar — dating experience.

The updated computer software is reside in both Apple’s App Store therefore the Bing Enjoy shop, but its current site nevertheless is the old, review-heavy variation. It is only if you go to new. Onlulu.com that you will get a feeling of the business’s brand brand brand new objective. And even more importantly, users are pretty pissed down too:

Not surprising they are miffed. State what you will really concerning the value of anonymous reviews; Old Lulu had been a platform based more on information than action. You went here to see if that man you merely came across had been a creep, never to hit up a discussion or send emoji (if you could in the event that you actually felt enjoy it). The newest, neutered Lulu pegs it self as being a “fresh method to satisfy brand brand new individuals, ” permitting users see other people they have crossed paths with while traipsing around within the real world. A very important factor becomes apparent after perhaps the briefest moment invested poking around in either the app or even the brand brand brand new Lulu site, though: they are both carbon copies of UK dating app/site Badoo. In reality, Lulu did not even take time to scrub the Badoo logos from the images plastered to their “new” web site:

Now, before anybody cries foul (or copyright infringement), realize that Badoo features a white-label system which allows other programs to create services on top of its sizeable myspace and facebook, and the ones organizations appear to be in a position to just swap away logos when they feel it. Lulu is not alone, either. Think about Blendr, the software also known as Grindr’s counterpart for straight individuals. Total Badoo clone. And don’t forget Hot or Not, one of several best/worst approaches to spend your time into the very early 2000s? It really is goddamn Badoo once more! We’ve reached off to both Lulu and Badoo in hopes of clearing within the precise nature of these relationship, but neither reacted yet (so we’re confident it really is a white-label deal anyhow).

At least, brand brand New Lulu/Badoo will pay only a little lip solution to your notion of dating cleverness by revealing a ratio of exactly how many times an individual has been liked versus disliked. Nevertheless, the snarky, valuable and sometimes upsetting original was changed with a toothless impostor that mashes up features from competing solutions.

It is not clear why Lulu took such a serious jump, but we could hazard a couple of guesses. The one-sided nature of Old Lulu implied mostly females extracted value from the solution; they’d get juicy tips about all of the little items that did or did not make some guy dateable. Obviously, being a man on the other side end could possibly be tricky, particularly if you got tagged by having a sequence of less-than-stellar reviews.

This experiential disconnect resulted in plenty of debates — frequently exactly how the software could transform the conventions of contemporary relationship — that did not result in the procedure of building a practical company any easier. The revamp equals the playing industry in that men and women may use the solution, but guy — if Lulu ended up being shopping for an aggressive benefit, literally switching their item in to a carbon content of numerous other people had not been the best way to get it done.

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