The Two Giants Behind the Country Before the outbreak of Covid 19, the of video games Twitch was already the leading site to stream and watch video games being played live. boucle doreille cuivre 718braceletpascher5749 But during a worldwide lockdown, the platform saw a meteoric rise in activity up 20% in a coque huawei y 6 2019 matter of months and made a timely expansion into virtual concerts and other online events. collier de perle ras de cou collierpascher173 Twitch rapid growth has been watched closely in China, the world biggest video game market, though the platform itself is unavailable in the coque iphone xs max entiere country. So who are the players vying to be Twitch Chinese equivalents Though Twitch coque silicone huawei y6 2017 estetique outstrips competitors such as YouTube Gaming in coque samsung galaxy s5 s6 s7 s8 s9 s10 s10e edge plus tokidoki collage black terms of viewership and revenue, China in fact has two major companies in its livestreaming arena. These are Huya which spun off from innovative parent company YY and Douyu. bracelet femme perle 723braceletpascher10150 Now, Chinese tech giant Tencent, which owns a 37% stake in Huya and 38% of Douyu, is reportedly in talks to merge the two, a deal thatBloomberg reports would an online giant with more than 300 million users and a combined market value of $10 billion. China livestreaming industrynow powers a booming virtual economy spanning from tipping to advertising and ecommerce it was double coque samsung a5 2017 the figureheads behind these two livestreaming companies, and China’s vast number of video gamers, that made this industry what it is today. Duowan: The Birth of China Virtual Economy Like many Chinese tech entrepreneurs, David Xueling Li () started his career as a journalist and editor. A philosophy graduate, Li had worked at news portal Sohu as an IT editor in 2003, before joining then up and coming internet company NetEase as editor in chief of its news section. Li was not only interested in journalism, but also clearly passionate about video games. coque iphone xr paillette bleu During the SARS outbreak in 2003, he took advantage of its the most wonderful time of the year t shirt coque iphone 11 the epidemic to work from home, where it was easier for him to play games on the side. The opportunity to actually work directly with video games came when Lei Jun () then coque samsung a5 2017 afleur an executive at software company Kingsoft and later the founder of electronics company Xiaomi pitched him the idea of a gaming portal, which Li agreed to immediately. bracelet femme cuir marron 723braceletpascher10158 With 1 million coque iphone xs max rose fluo USD of seed funding from Lei, he left NetEase in 2005 to create Duowan (), a startup that would eventually incubate China’s coque iphone xr bois fleurs livestreaming industry. From Masked Warriors to a Livestreaming Boom: China Gaming Industry in the Age of Covid 19 As a journalist, Li disliked the traditional, advertising based business model for media outlets. boucle doreille aide soignante braceletpascher6306 While running ads for games was profitable, Li realized that being a game distributor would bring in much more money, which led to the decision by Duowan to operate games designed by other companies. “If I do advertisements, I think maybe I can get 100 USD, but if I run the gaming myself I will get 500 USD in revenue,”he told Hans Tung and iphone xr coque rose Zara Zhang on the GGV Capital podcast. Around the same time, the idea for a voice chat tool came up. People in Li office would play video games together after finishing work at 9pm, but with some colleagues working from home, communication proved difficult. Back in the late Chinese video gamers that played titles like World of Warcrafthad few options to communicate as they were playing. But with the introduction of YY, they could jump on group calls to plan out strategies. While YY was originally designed for gamers, the voice chat tool soon gained traction in other arenas. The later addition of video streaming features also laid the groundwork for livestreamed entertainment, through which karaoke singers and other personalities performed in their own virtual private rooms that fans could enter and watch, sometimes for a fee. An Ecommerce Influencer is Selling Rockets and Houses on Taobao Livestream Service What was special about YY’s livestreams at the time was that the audience could interact with the host. Li had likely realized the importance of user engagement early on in his career as a news editor while working at NetEase, he also helped build its informative, high quality, and often very entertaining comment sections, which allowed the platform to stand out amid myriad Chinese news portals. Today, Chinese viewers interact with livestreamers through virtual gifts “race cars” and “private jets” that aren much more than GIFs and lines of code mom rocks coque iphone 11 but can cost hundreds of RMB, if not more. YY was, in fact, the first in China to create this virtual gift economy, though it was largely unintended. amader bracelet de perles en bois naturel pour femmes meditation ethnique lotus bouddha pendentif yoga bracelet a breloques livraison directe abj035 In order to create a ranking of its karaoke performers, YY allowed each user one vote, but as fans tried to increase their singers’ rankings, Taobao vendors beganselling additional votesfor 2.5 RMB each. YY wasn’t particularly concerned about the cheating, but black market vendors often attempted to steal real users’ accounts, and hacking became an issue. YY’s solution Sell votes on its own at 1 RMB per vote, it could undercut the black market. Although it was mostly intended as a measure to force hackers to leave the platform, to the founders’ surprise YY actually made 40 million RMB in revenue in 2010 just from selling these votes. Though YY, which went public in New York in 2012, was born into the culture marvel w8911 coque samsung galaxy s7 of online games in China, Li also coque samsung galaxy s5 s6 s7 s8 s9 s10 s10e edge plus arnold schwarzenegger actor brown skin realized a fatal flaw in its livestreaming business. Tencent coque iphone xr ronaldo was already the largest publisher and operator of video games in China, long before the rise of now viral smartphone games such as Honor of Kings (). If Li wanted to grow his livestreaming business for online gaming, he needed to work with Tencent. YY’s online gaming unit which included esports was rebranded as Huya in 2014, while its original livestreaming platform continued to expand horizontally. Huya which also went batman vs superman w3550 coque samsung galaxy s7 public in 2018 was spun off from YY as Tencent coque iphone 7 plus ouedkniss 628antenpascher4322 acquired a minority stake. It would eventually im not old im a classic born 1976 t shirt coque iphone 11 become the world’s largest platform for esports and gaming, thanks to China’s unrivaled market size. HUYA Becomes First Chinese Game Streaming Platform Listed on the NYSE Douyu: From Anime Fansite to Nasdaq IPO Compared to YY and Huya, Douyu arrived to the game much later. Its history dates back to the Chinese anime site AcFun,which was nicknamed acheter coque huawei p20 lite “A site” (A). Like YY founder Li, Chen was a gamer, so he built a livestreaming channel called Shengfangsong () that quickly attracted traffic from the minion fun p0551 coque samsung galaxy s7 gaming community. While it was once solely anime focused, in recent years streaming site Bilibili has reoriented itself to host a variety of video content, catering to a broader audience of Chinese Generation Z. Chen had a similar vision: he decided that livestreaming was the future, but was also costly for AcFun. So he spun off AcFun’s livestreaming channel into a new venture called Douyu in 2014. Meet Bilibili, the Chinese Streaming Platform That Wants to Challenge Japan Anime Dominance Douyu quickly became a frontrunner in the video game livestreaming industry, and was among the wave of Chinese tech companies going to IPO on the Nasdaq stock exchange last year. Douyu and Huya dominance of gaming livestreaming coque iphone xr rockstar is now well established.